
This billboard company's ad shows an example of a metonymy. A metonymy is when an associated word is replaced for one that is meant. in the case of this ad, the word "sign' is replaced with a different meaning. It is a common phrase to ask "God, give me a sign!" and this ad mocks this phrase with the response, "Well, you did ask for a sign". This is a metonymy because when someone asks God for a sign, they are not intending to get a billboard or an actual sign.

This Weight Watchers ad is a hyperbole. In the ad, the very large door that is labeled "entrance" is exaggerated to show that really large people are able to enter. The very thin door labeled "exit" is exaggerated to show that after following through with the program, you will leave this much skinnier. Of course, a weight-loss program does not occur inside a room, and probably does not even require entering any type of door.

This advertisement for Lego is an example of a hyperbole. This ad is showing that with a little imagination, a few Lego blocks can be seen as anything, such as an airplane or a dinosaur. This is exaggerated however, in the fact that the Lego blocks do not depict what the shadow will look like.

This advertisement for Heinz ketchup is an example of a trope. The trope used in this ad is an hyperbole. An hyperbole is basically an exaggeration, and the eggs and bacon are being exaggerated for being plain and boring. This ad is saying that without Heinz ketchup, your eggs will taste like ketchup. This ad also shows an example of a metaphor. The ad is comparing eggs and bacon to cardboard, Heinz did this intentionally to say that your eggs will taste like cardboard without their ketchup.
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